Accessible Shopfront

Make your business website work for every customer

Many of your customers have a disability. Many more use a phone in bright sun, zoom their screen, or get around with a keyboard. Step 1 has the figures. This course walks a small business owner through the changes that make the biggest difference, one step at a time.

10 steps. Work through them in order, or jump to the one you need.

  1. Why accessibility matters for your businessWho accessibility helps, how many customers that is, and where the law comes in.
  2. WCAG in plain EnglishWhat the Web Content Accessibility Guidelines are and what levels A, AA and AAA mean.
  3. Headings and page structureUsing headings, lists and landmarks so pages make sense to everyone.
  4. Writing useful alt textDescribing images so people who cannot see them get the same information.
  5. Colour and contrastMaking text readable for people with low vision or colour blindness.
  6. Readable text and clear linksFont sizes, zoom, and link text that makes sense out of context.
  7. Keyboard accessMaking sure everything works without a mouse.
  8. Forms and buttonsLabels, errors and buttons that everyone can use, including on checkout and contact forms.
  9. Testing your own siteFree checks a business owner can run without specialist tools.
  10. Your accessibility statement and next stepsWriting an honest accessibility statement and keeping the site accessible as it changes.